A Rule is the definition of the limits that we want to apply. For example, 3 Emails per 14 days.
Multiple Rules can be created for different combinations of Contact Categories, Campaign Types, and Channels.
It’s recommended to start with some hard-limit rules, with very high numbers to get the team used to the new way of working, and start limiting from there. For example, currently, you’re working with 5 Emails per 14 days. You can still set the same rule and after a couple of months reduce it to 3 Emails per 14 days and see how the engagement gets affected.
Rules can be created by an Administrator.
How to create a Rule?
- Go to Admin Panel > Rule
- Name of the Rule
- Select to whom you want to apply the rule to either to all contacts or selected contact categories
- Create the rule entering the number of Sends for all or certain campaign types per all or certain channels per certain number of days
- Toggle on the 'Apply rule' on the top right corner
- Click Save