When filtering records based on dates, you’ll often choose between Calendar and Relative date filters. These two approaches serve different purposes, and selecting the right one ensures your segments remain accurate—whether for static reporting or dynamic automation.
Calendar
Calendar filters refer to fixed timeframes—such as “this month,” “last year,” or a specific date range on the calendar.
They are anchored to calendar periods and do not change dynamically once defined (unless the segment is refreshed with a new run date).
Relative
Relative filters are based on time relative to the current date (today). These are dynamic filters that update automatically based on when the segment is executed.
Calendar vs. Relative: Key Differences
Feature | Calendar Date | Relative Date |
---|---|---|
Based on | Fixed calendar periods | Current date (rolling window) |
Dynamic? | ❌ Static | ✅ Dynamic |
Example | “In calendar month April 2025” | “In previous 30 days” |
Best for | Reporting, quarterly reviews, exports | Automations, lifecycle campaigns |
Changes over time? | No, unless updated manually | Yes, updates every time it runs |
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