How does Begins with and Ends with filter type works?

Begins with filter type

The Begins with filter checks if a field starts with the specified characters or substring.

It’s like asking: “Does this value start with ___?”

Example:

Let’s say you’re working with a list of campaign names like:

• PROMO_Summer

• PROMO_Q2

• TXN_Invoice

• TXN_Shipping

If you apply:

• Filter: Begins With

• Value: PROMO

Result:

• PROMO_Summer ✅

• PROMO_Q2 ✅

• TXN_Invoice ❌

This is especially helpful when:

• Filter records by prefix-based naming (e.g., all campaigns starting with “Q3_” or “TEST_”)

• Identify emails starting with a company prefix (e.g., internal_)

• Match SKUs or codes that follow a consistent pattern (e.g., PRD001, PRD002, etc.)

Ends with filter type

The Ends with filter checks if a field finishes with the specified characters or substring.

It’s like asking: “Does this value ends with ___?”

Example:

• Working with email addresses:

  • jane.doe@gmail.com

  • john@company.com

  • alex@yahoo.co.uk

  Apply:

  • Filter: Ends With

  • Value: gmail.com

  Result:

  • jane.doe@gmail.com ✅

  • john@company.com ❌

  • alex@yahoo.co.uk ❌

This is especially helpful when:

• Match email addresses by domain (e.g., Ends With "gmail.com")

• Find file names or URLs ending in certain formats (e.g., .pdf, .jpg)

• Identify customer codes or reference numbers ending in specific digits or tags

Available for field types: Text, EmailAddress, Phone, Locale

To know more on how to use these filter types, you can watch this video.

To know more about the other filter types you can use, see this article - Filter types in DESelect Segment.