How does is after and is before filter types works?

is after filter type

The is after filter is used to include only those records where a date field is later than a specified date.

Example:

You want to target customers who made a purchase after January 1, 2025.
You would apply:

Order Date → is after → 2025-01-01

Common Use Cases:

• Customers who signed up after a product launch

• Leads that were created after a campaign started

• Events scheduled in the future

is before filter type

The is before filter is the opposite. It includes only records where the date is earlier than the one you specify.

Example:

You want to target customers who made a purchase before today.
You would apply:

Order Date → is before → today

Common Use Cases:

• Filter out expired subscriptions

• Target customers who engaged before a deadline

• Identify inactive users

Available for field types: Date

To know more on how to use these filter types, you can watch this video - is after, is before.

To know more about the other filter types you can use, see this article - Filter types in DESelect Segment.