In Salesforce Marketing Cloud (SFMC), a "time out" typically refers to a situation where the execution of your Selection takes too long to complete and exceeds the predefined SFMC time limit which normally is 30 minutes.
Timeouts can occur due to several reasons:
- High Volume of Data: Large datasets can cause longer processing times.
- Complex Queries: Complicated SQL queries or scripts may take longer to execute.
- System Performance: Temporary performance issues with SFMC or network connectivity problems.
How to resolve this?
To mitigate timeouts, you can:
- Optimize Queries: Simplify and optimize your Selection. Here are some optimization tips for your Selections.
- Break Down Processes: Split large data processes into smaller, more manageable chunks using Waterfall Selections.
- Monitor System Performance: Keep an eye on SFMC system status and performance.
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