An Extended Partnership Structure is a framework that goes beyond traditional structure is a dedicated partnership structure tailored for customers with a large number of users or teams (approximately 3+ teams with a total of more than 10 users) involved in the adoption of DESelect. It entails establishing a more intricate hierarchy and specified touchpoints from the implementation process and beyond.
In this structure, there are different roles assigned to ensure effective coordination. This typically includes designating a Super Champion, and Regional or Team Champions. They act as coordinators between different user groups, facilitating communication, addressing concerns, and ensuring that the partnership objectives are met.
For reference;
| Role | Description | Responsibilities |
| Super Champion | User in charge of the partnership on the customer’s side, centralizing the needs of the different teams. | Main point of contact for DESelect. |
| Regional or Team Champions |
Team champions are super users in their teams, that can summarize the needs they perceive from their peers/team members. Ideally, they are heavily involved in the operation of DESelect within their teams or countries. We recommend keeping them to 1-2 per country, depending on the team size. |
Knows the details of the implementation stage of their teams, and acts as an admin for the rest of the end users. In contact with the day-to-day of DESelect, can summarize the benefits and pain points of the operation of their teams. |
Regular meetings are scheduled according to a specific cadence to get feedback, define goals, discuss challenges, and align on the next steps. This structured approach helps foster collaboration and ultimately drives success in implementing and utilizing DESelect Segments.
Below is a sample Extended Partnership Structure.
We recommend going with this structure when you have (approximately);
- 10+ users
- 3+ regions or independent teams involved
Benefits of having an Extended Partnership Structure
Overall, the Extended Partnership Structure provides a framework for deeper engagement, closer collaboration, and more effective utilization of DESelect Segments, ultimately driving greater success and value for the customer.
- Enhanced Coordination and Communication
Facilitates effective communication and coordination between different user groups. This ensures that the needs of various teams or regions are centralized and addressed efficiently
- Deeper Understanding of Customer Needs
Greater opportunity to gather insights into the specific needs and challenges faced by each group. This allows for a more tailored approach to addressing customer requirements and maximizing the value derived from the partnership
- Proactive Issue/Improvement Resolution
Issues, challenges, or improvements can be identified and addressed proactively. This proactive approach helps minimize disruptions, streamline problem-solving, and maintain momentum in the partnership
- Break work-silos
Centralizing a place to share best practices, what's working, and what's not
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