Yes! A/B testing can be done in DESelect Segment using the feature Sort & Limit. This features allows you to sort (randomly or via a specific field) and limit (number or percentage of records) the generated results.
Watch this video to learn more about Sort & Limit
How does Sort and Limit?
- On the Target Definition step, click on the gear icon
- Choose Sort & Limit
- A modal will appear which allows you to create the sorting and limiting settings for the generated result.
- Click Save